Salability analysis
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Salability analysis is a matrix tool used to depict the price willing to be borne, or the cost needed to deliver, a given feature of a product. It evaluates which features stimulate customers to be willing to buy the product and the price they are willing to pay.
Definition
According to Juran's Quality Handbook by Defeo (7th edition),
- Salability analysis. A matrix tool used to depict the price willing to be borne, or the cost needed to deliver, a given feature of a product. It evaluates which features stimulate customers to be willing to buy the product and the price they are willing to pay.
