Market offering

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Revision as of 02:32, 10 July 2020 by Gary (talk | contribs) (Marketable)
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Market offering (as a single offering, known as market offer; hereinafter, the Offering) is the complete package that a seller offers to be sold into the marketplace. This package includes at least one marketable, but the Offering is more than just the marketable. All the elements of the Offering are known as marketing mix.


Marketing mix

Main wikipage: Marketing mix

Marketable

Main wikipage: Marketable
  • Customer-value hierarchy. Five product levels that must be addressed by marketers in planning a market offering: core benefit; basic product; expected product; augmented product; and potential product.

Marketable's complements

Targeting

Potential market

Flexible

Main wikipage: Flexible market offering
  1. A naked solution containing the product and service elements that all segment members value, and
  2. Discretionary options that some segment members value.

Customer benefit vs cost

Customer benefit

Main wikipage: Total customer benefit
  • Total customer benefit. The perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image.

Customer cost

Main wikipage: Total customer cost
  • Total customer cost. The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychic costs.