Competitor profiling
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Competitor profiling is explores one or two leading competitors by analysing their resources, past performance, current products and strategies. Complementors The companies whose products add more value to the products of the base organization than they would derive from their own products by themselves – for example, Microsoft software adds significantly to the value of a Hewlett-Packard Personal Computer.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Competitor profiling. Explores one or two leading competitors by analysing their resources, past performance, current products and strategies. Complementors The companies whose products add more value to the products of the base organization than they would derive from their own products by themselves – for example, Microsoft software adds significantly to the value of a Hewlett-Packard Personal Computer.
