Differentiation
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Differentiation is the development of unique benefits or attributes in a product or service that positions it to appeal especially to a part (segment) of the total market. The products of the organization meet the needs of some customers in the market place better than others and allow higher prices to be charged. See Generic strategies.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Differentiation. The development of unique benefits or attributes in a product or service that positions it to appeal especially to a part (segment) of the total market. The products of the organization meet the needs of some customers in the market place better than others and allow higher prices to be charged. See Generic strategies.
