Global and national responsiveness matrix

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Global and national responsiveness matrix this links together the extent of the need for global activity with the need for an organization to be responsive to national and regional variations. These two areas are not mutually exclusive.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Global and national responsiveness matrix. This links together the extent of the need for global activity with the need for an organization to be responsive to national and regional variations. These two areas are not mutually exclusive.
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