Global strategy
Revision as of 17:31, 10 July 2020 by EshwaN (talk | contribs) (Created page with "Global strategy is when a company treats the whole world as one market and one source of supply. See also International strategy and Multinational strategy. ==Definitions...")
Global strategy is when a company treats the whole world as one market and one source of supply. See also International strategy and Multinational strategy.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Global strategy. When a company treats the whole world as one market and one source of supply. See also International strategy and Multinational strategy.
