International strategy

From CNM Wiki
Revision as of 09:50, 11 July 2020 by EshwaN (talk | contribs) (Created page with "International strategy is when a significant proportion of an organization's activities are outside the home country and are managed as a separate area. See also Multinati...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

International strategy is when a significant proportion of an organization's activities are outside the home country and are managed as a separate area. See also Multinational strategy and Global strategy.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

International strategy. When a significant proportion of an organization's activities are outside the home country and are managed as a separate area. See also Multinational strategy and Global strategy.