Niche marketing
Revision as of 11:18, 11 July 2020 by EshwaN (talk | contribs) (Created page with "Niche marketing is concentration on a small market segment with the objective of achieving dominance of that segment. ==Definitions== According to the Corporate Strateg...")
Niche marketing is concentration on a small market segment with the objective of achieving dominance of that segment.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Niche marketing. Concentration on a small market segment with the objective of achieving dominance of that segment.