Strategic alliances

Strategic alliances is an association between two firms by which they agree to work together to achieve a strategic goal. It is often associated with long-term, supplier-customer relationships.

Definition

According to Managing Quality by Foster (6th edition),

Strategic alliances. An association between two firms by which they agree to work together to achieve a strategic goal. It is often associated with long-term, supplier-customer relationships.

According to the Corporate Strategy by Lynch (4th edition),

Strategic alliances. Co-operative strategies where organizations combine or share some of their resources without involving an exchange of shares or other forms of joint ownership.