BCG Growth-Share Matrix
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BCG Growth-Share Matrix is a corporate portfolio framework developed by the Boston Consulting Group that categorizes a firm's business units by the market share that they hold and the growth rate of their respective markets.
Definition
According to the Strategic Management by Parnell (4th edition),
- BCG Growth-Share Matrix. A corporate portfolio framework developed by the Boston Consulting Group that categorizes a firm's business units by the market share that they hold and the growth rate of their respective markets.
