Brand Manager
Revision as of 21:03, 11 July 2020 by QiratH (talk | contribs) (Created page with "Brand Manager is the project manager in P&G's version of the matrix structure. ==Definition== According to the Strategic Management by Parnell (4th edition), :Brand...")
Brand Manager is the project manager in P&G's version of the matrix structure.
Definition
According to the Strategic Management by Parnell (4th edition),
- Brand Manager. The project manager in P&G's version of the matrix structure.