Differentiation Strategy
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Differentiation Strategy is a generic business unit strategy in which a larger business produces and markets to the entire industry products or services that can be readily distinguished from those of its competitors.
Definition
According to the Strategic Management by Parnell (4th edition),
- Differentiation Strategy. A generic business unit strategy in which a larger business produces and markets to the entire industry products or services that can be readily distinguished from those of its competitors.
