Focus–Low-Cost Strategy
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Focus–Low-Cost Strategy is a generic business unit strategy in which a smaller business keeps overall costs low while producing no-frills products or services for a market niche with elastic demand.
Definition
According to the Strategic Management by Parnell (4th edition),
- Focus–Low-Cost Strategy. A generic business unit strategy in which a smaller business keeps overall costs low while producing no-frills products or services for a market niche with elastic demand.
