Gap Analysis
Revision as of 10:12, 12 July 2020 by EshwaN (talk | contribs) (Created page with "Gap Analysis is identifying the distance between a firm's current position and its desired position with regard to an internal weakness. All things equal, it is desirable...")
Gap Analysis is identifying the distance between a firm's current position and its desired position with regard to an internal weakness. All things equal, it is desirable to take action to close the gap, especially when the gap leaves a firm vulnerable to external threats in its environment.
Definition
According to the Strategic Management by Parnell (4th edition),
- Gap Analysis. Identifying the distance between a firm's current position and its desired position with regard to an internal weakness. All things equal, it is desirable to take action to close the gap, especially when the gap leaves a firm vulnerable to external threats in its environment.