International Franchising
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International Franchising is a form of licensing in which a local franchisee pays a franchiser in another country for the right to use the franchiser's brand names, promotions, materials, and procedures.
Definition
According to the Strategic Management by Parnell (4th edition),
- International Franchising. A form of licensing in which a local franchisee pays a franchiser in another country for the right to use the franchiser's brand names, promotions, materials, and procedures.
