Low-Cost–Differentiation Strategy
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Low-Cost–Differentiation Strategy is a generic business unit strategy in which a larger business unit maintains low costs while producing distinct products or services industrywide for a large market with a relatively inelastic demand.
Definition
According to the Strategic Management by Parnell (4th edition),
- Low-Cost–Differentiation Strategy. A generic business unit strategy in which a larger business unit maintains low costs while producing distinct products or services industrywide for a large market with a relatively inelastic demand.
