Market Share
Revision as of 11:00, 12 July 2020 by EshwaN (talk | contribs) (Created page with "Market Share is the percentage of total market sales attributed to one competitor (i.e., firm sales divided by total market sales). ==Definition== According to the Stra...")
Market Share is the percentage of total market sales attributed to one competitor (i.e., firm sales divided by total market sales).
Definition
According to the Strategic Management by Parnell (4th edition),
- Market Share. The percentage of total market sales attributed to one competitor (i.e., firm sales divided by total market sales).