Micro-localization
Revision as of 11:02, 12 July 2020 by EshwaN (talk | contribs) (Created page with "Micro-localization is customizing products and services to suit the taste and needs of diverse consumers across a nation or region. ==Definition== According to the Str...")
Micro-localization is customizing products and services to suit the taste and needs of diverse consumers across a nation or region.
Definition
According to the Strategic Management by Parnell (4th edition),
- Micro-localization. Customizing products and services to suit the taste and needs of diverse consumers across a nation or region.
