PEST

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PEST is an acronym referring to the analysis of the four macroenvironmental forces: (1) political-legal, (2) economic, (3) social, and (4) technological.

Definition

According to the Strategic Management by Parnell (4th edition),

PEST. An acronym referring to the analysis of the four macroenvironmental forces: (1) political-legal, (2) economic, (3) social, and (4) technological.
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