PIMS Program
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PIMS Program (Profit Impact of Market Strategy Program) is a database that contains quantitative and qualitative information on the performance of more than 5,000 business units.
Definition
According to the Strategic Management by Parnell (4th edition),
- PIMS Program (Profit Impact of Market Strategy Program). A database that contains quantitative and qualitative information on the performance of more than 5,000 business units.