Substitute Products
Revision as of 11:55, 12 July 2020 by EshwaN (talk | contribs) (Created page with "Substitute Products is alternative offerings produced by firms in another industry that satisfy similar consumer needs. ==Definition== According to the Strategic Manage...")
Substitute Products is alternative offerings produced by firms in another industry that satisfy similar consumer needs.
Definition
According to the Strategic Management by Parnell (4th edition),
- Substitute Products. Alternative offerings produced by firms in another industry that satisfy similar consumer needs.