SWOT Analysis

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SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats Analysis) is an analysis intended to match the firm's strengths and weaknesses (the S and W in the acronym) with the opportunities and threats (the O and T) posed by the environment.

Definition

According to the Strategic Management by Parnell (4th edition),

SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats Analysis). An analysis intended to match the firm's strengths and weaknesses (the S and W in the acronym) with the opportunities and threats (the O and T) posed by the environment.

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