SW/OT Matrix
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SW/OT Matrix is a tool for generating alternative courses of action by identifying relevant combinations of internal characteristics (i.e., strengths and weaknesses) and external forces (i.e., opportunities and threats).
Definition
According to the Strategic Management by Parnell (4th edition),
- SW/OT Matrix. A tool for generating alternative courses of action by identifying relevant combinations of internal characteristics (i.e., strengths and weaknesses) and external forces (i.e., opportunities and threats).
