Turnaround
Revision as of 12:08, 12 July 2020 by EshwaN (talk | contribs) (Created page with "Turnaround is a corporate-level retrenchment strategy intended to transform the firm into a leaner and more effective business by reducing costs and rethinking the firm's...")
Turnaround is a corporate-level retrenchment strategy intended to transform the firm into a leaner and more effective business by reducing costs and rethinking the firm's product lines and target markets.
Definition
According to the Strategic Management by Parnell (4th edition),
- Turnaround. A corporate-level retrenchment strategy intended to transform the firm into a leaner and more effective business by reducing costs and rethinking the firm's product lines and target markets.
