Adoption

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Adoption is an individual's decision to become a regular user of a product.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Adoption. An individual's decision to become a regular user of a product.

According to the Marketing Communications by Fill (5th edition),

Adoption. The sequential process through which individuals become committed to the use of a new product. The process consists of stages, each characterized by the different elements.
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