Account manager
Revision as of 16:53, 12 July 2020 by Kainat9 (talk | contribs) (Created page with "Account manager is a title given to agency staff who are responsible for representing the interests of the client. They have a key representational role in the client/agen...")
Account manager is a title given to agency staff who are responsible for representing the interests of the client. They have a key representational role in the client/agency relationship and have to ensure that all those working on a client's account are fully informed, working to deadline and to budget.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Account manager. A title given to agency staff who are responsible for representing the interests of the client. They have a key representational role in the client/agency relationship and have to ensure that all those working on a client's account are fully informed, working to deadline and to budget.
