Brand architecture

From CNM Wiki

Revision as of 17:15, 12 July 2020 by QiratH (talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Jump to: navigation, search

Brand architecture. See Branding strategy. According to the Marketing Communications by Fill (5th edition),

Brand architecture. The structure an organization gives to its brand portfolio.

Retrieved from "https://pravka.bskol.com/w/index.php?title=Brand_architecture&oldid=53117"