Brands

Brands. Products and services that have been given added value by marketing managers in an attempt to augment the products with values and associations that are recognized by, and are meaningful to, their customers.

Definitions

According to the Marketing Communications by Fill (5th edition),

Brands. Products and services that have been given added value by marketing managers in an attempt to augment the products with values and associations that are recognized by, and are meaningful to, their customers.