Cognitive theory

From CNM Wiki
Revision as of 19:03, 12 July 2020 by QiratH (talk | contribs) (Created page with "Cognitive theory is the belief that information is given thought, processed, transferred into meanings or patterns and then combined to form judgements about behaviour. =...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Cognitive theory is the belief that information is given thought, processed, transferred into meanings or patterns and then combined to form judgements about behaviour.

Definitions

According to the Marketing Communications by Fill (5th edition),

Cognitive theory. The belief that information is given thought, processed, transferred into meanings or patterns and then combined to form judgements about behaviour.