Content perspective
Revision as of 19:15, 12 July 2020 by QiratH (talk | contribs) (Created page with "Content perspective is a term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position. ==Definitions==...")
Content perspective is a term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Content perspective. A term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position.
