Creative magnifier
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Creative magnifier is aparts of an advertisement that are of intrinsic value to the recipient, sometimes referred to as 'the take-out', and is the part that is remembered.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Creative magnifier. Parts of an advertisement that are of intrinsic value to the recipient, sometimes referred to as 'the take-out', and is the part that is remembered.
