Diffusion

From CNM Wiki
Revision as of 21:26, 12 July 2020 by QiratH (talk | contribs) (Created page with "Diffusion is the process by which an innovation is communicated among members of a social system. Diffusion is the process of adoption in aggregate form. ==Definitions==...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Diffusion is the process by which an innovation is communicated among members of a social system. Diffusion is the process of adoption in aggregate form.

Definitions

According to the Marketing Communications by Fill (5th edition),

Diffusion. The process by which an innovation is communicated among members of a social system. Diffusion is the process of adoption in aggregate form.