Frame of reference
Revision as of 10:42, 14 July 2020 by EshwaN (talk | contribs) (Created page with "Frame of reference is the set of products a customer considers when making a purchase decision in a given product category. ==Definitions== According to Product Manager...")
Frame of reference is the set of products a customer considers when making a purchase decision in a given product category.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Frame of reference. The set of products a customer considers when making a purchase decision in a given product category.
