Frequency

From CNM Wiki
Revision as of 10:43, 14 July 2020 by EshwaN (talk | contribs) (Created page with "Frequency is the average number of times a customer sees an advertising message within a given time period. ==Definitions== According to Product Manager's Handbook by G...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Frequency is the average number of times a customer sees an advertising message within a given time period.

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Frequency. The average number of times a customer sees an advertising message within a given time period.