Target market

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Target market is the part of the qualified available market the company decides to pursue.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Target market. The part of the qualified available market the company decides to pursue.

According to Product Manager's Handbook by Gorchels (2nd edition),

Target market. A market or portion of a market that a firm attempts to serve by actively allocating resources to it. Sometimes referred to as "served market."
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