Field marketing
Revision as of 14:27, 14 July 2020 by QiratH (talk | contribs) (Created page with "Field marketing is a marketing communications activity concerned with providing support for the sales force and merchandising personnel. ==Definitions== According to the...")
Field marketing is a marketing communications activity concerned with providing support for the sales force and merchandising personnel.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Field marketing. A marketing communications activity concerned with providing support for the sales force and merchandising personnel.