Fulfillment house
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Fulfillment house is an organization that provides services needed to support sales promotion and direct marketing activities. In particular these include, order picking and processing, packing and dispatch, brochure fulfillment, warehousing and storage, packaging and returns.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Fulfillment house. An organization that provides services needed to support sales promotion and direct marketing activities. In particular these include, order picking and processing, packing and dispatch, brochure fulfillment, warehousing and storage, packaging and returns.
