Functional positioning
Revision as of 14:50, 14 July 2020 by QiratH (talk | contribs) (Created page with "Functional positioning is a brand promise, one which emphasizes the attributes, features and benefits a brand offers. See expressive positioning. ==Definitions== Accordin...")
Functional positioning is a brand promise, one which emphasizes the attributes, features and benefits a brand offers. See expressive positioning.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Functional positioning. A brand promise, one which emphasizes the attributes, features and benefits a brand offers. See expressive positioning.
