High involvement
Revision as of 14:53, 14 July 2020 by QiratH (talk | contribs) (Created page with "High involvement is experienced by individuals when purchasing a product/service that has high levels of uncertainty attached to it. ==Definitions== According to the Ma...")
High involvement is experienced by individuals when purchasing a product/service that has high levels of uncertainty attached to it.
Definitions
According to the Marketing Communications by Fill (5th edition),
- High involvement. Experienced by individuals when purchasing a product/service that has high levels of uncertainty attached to it.
