Influencers
Revision as of 15:05, 14 July 2020 by QiratH (talk | contribs) (Created page with "Influencers is people who help set the technical specifications for a proposed purchase and assist the evaluation of alternative offerings by potential suppliers. ==Defi...")
Influencers is people who help set the technical specifications for a proposed purchase and assist the evaluation of alternative offerings by potential suppliers.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Influencers. People who help set the technical specifications for a proposed purchase and assist the evaluation of alternative offerings by potential suppliers.
