Interactive marketing communications
Revision as of 15:24, 14 July 2020 by QiratH (talk | contribs) (Created page with "Interactive marketing communications is the process whereby organizations attempt to engage individuals with messages that are delivered through electronic channels and wh...")
Interactive marketing communications is the process whereby organizations attempt to engage individuals with messages that are delivered through electronic channels and which offer all parties an opportunity to respond.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Interactive marketing communications. The process whereby organizations attempt to engage individuals with messages that are delivered through electronic channels and which offer all parties an opportunity to respond.
