Intrinsic attributes
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Intrinsic attributes is the functional characteristics of a product such as its shape, performance and physical capacity. If any of these intrinsic attributes were changed, it would directly alter the product.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Intrinsic attributes. The functional characteristics of a product such as its shape, performance and physical capacity. If any of these intrinsic attributes were changed, it would directly alter the product.
