Involvement
Revision as of 15:27, 14 July 2020 by QiratH (talk | contribs) (Created page with "Involvement is the level of care an individual experiences when considering the purchase of products and services. ==Definitions== According to the Marketing Communicat...")
Involvement is the level of care an individual experiences when considering the purchase of products and services.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Involvement. The level of care an individual experiences when considering the purchase of products and services.