Low involvement
Revision as of 15:30, 14 July 2020 by QiratH (talk | contribs) (Created page with "Low involvement is experienced by individuals when purchasing a product/service that has low levels of uncertainty attached to it. ==Definitions== According to the Mark...")
Low involvement is experienced by individuals when purchasing a product/service that has low levels of uncertainty attached to it.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Low involvement. Experienced by individuals when purchasing a product/service that has low levels of uncertainty attached to it.
