Marketing communications planning framework
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Marketing communications planning framework (MCPF) is the sequential framework used to represent the series of decisions that marketing managers undertake when preparing, implementing and evaluating communication strategies and plans. This framework reflects a deliberate or planned approach to strategic marketing communications.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Marketing communications planning framework (MCPF). The sequential framework used to represent the series of decisions that marketing managers undertake when preparing, implementing and evaluating communication strategies and plans. This framework reflects a deliberate or planned approach to strategic marketing communications.
