Media fragmentation
Revision as of 15:47, 14 July 2020 by QiratH (talk | contribs) (Created page with "Media fragmentation is the break up of the available media from a few mainstream media channels into many different media and channels formats. ==Definitions== According...")
Media fragmentation is the break up of the available media from a few mainstream media channels into many different media and channels formats.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Media fragmentation. The break up of the available media from a few mainstream media channels into many different media and channels formats.
