Media multiplier
Revision as of 15:47, 14 July 2020 by QiratH (talk | contribs) (Created page with "Media multiplier is a means of setting a media budget, based on increasing last year's spend by the percentage rate at which media costs have increased over the last 12 mo...")
Media multiplier is a means of setting a media budget, based on increasing last year's spend by the percentage rate at which media costs have increased over the last 12 months.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Media multiplier. A means of setting a media budget, based on increasing last year's spend by the percentage rate at which media costs have increased over the last 12 months.
