Message origin
Revision as of 16:01, 14 July 2020 by QiratH (talk | contribs) (Created page with "Message origin is the source of a message may be an organization or a brand but increasingly can be consumer- or user-generated. ==Definitions== According to the Market...")
Message origin is the source of a message may be an organization or a brand but increasingly can be consumer- or user-generated.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Message origin. The source of a message may be an organization or a brand but increasingly can be consumer- or user-generated.