Outside-in
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Outside-in is a term used to refer to the process whereby some managers first design strategies based around market/audience needs, and treat the product/internal issues as a secondary consideration. Can apply to a variety of marketing (including communication) activities. See inside-out.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Outside-in. A term used to refer to the process whereby some managers first design strategies based around market/audience needs, and treat the product/internal issues as a secondary consideration. Can apply to a variety of marketing (including communication) activities. See inside-out.
