Personal selling
Revision as of 17:06, 14 July 2020 by QiratH (talk | contribs) (Created page with "Personal selling is the use of personal communication with the goal of informing and persuading customers to purchase products and services. ==Definitions== According to...")
Personal selling is the use of personal communication with the goal of informing and persuading customers to purchase products and services.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Personal selling. The use of personal communication with the goal of informing and persuading customers to purchase products and services.
